What information do we collect from you? Why?
We May Collect Your Name, Address and Phone Number. When you shop on our web Site, we will request your name, street address, telephone number or other “real world” contact information. We use this information to complete your purchases from and to support your use of the dkelan.com web site and to comply with any requirements of law. This information may also be used for mailing you information on future DK ELAN promotions or catalogs. This information may be disclosed to our staff and to third parties involved in the completion of your transaction, the delivery of your order or the support of your use of the dkelan.com web site.
We May Collect Your Email Address. We may request your email address, or other information needed to contact you online. We use this information to complete your purchases from and to support your use of the dkelan.com web site and to comply with any requirements of law. This information may be disclosed to our staff and to third parties involved in the completion of your transaction, the delivery of your order or the support of your use of the dkelan.com web site. We will only use this email address to provide you with information and updates regarding DK ELAN products and special offers occurring on the dkelan.com web site if you have opted-in to this service on the Registration page. If at any time, you wish to be taken off the DK ELAN e-mail list, please click the link provided on every email to remove you from the mailing list.
We May Collect Purchase Information. We may collect information actively generated by the purchase of a product or service, such as a payment method. We use this information to process your order and support your use of the dkelan.com web site. This information may be disclosed only to our staff and to third parties involved in the completion of your transaction, the delivery of your order or the support of your use of the dkelan.com web site.
We May Collect Navigation and Clickstream Data. As you browse our web site, we may gather navigational and clickstream data that shows what pages are visited and how long various features are used. This information is completely anonymous and will not be linked to you personally. We use this information to personalize product information and offers or to improve your experience on the dkelan.com web site. This information may be disclosed only to our staff and to third parties involved in the completion of your transaction, the delivery of your order and the support of your use of the dkelan.com web site.
We may use third-party advertising companies to serve ads on our behalf. These companies may employ cookies and action tags (also known as single pixel gifs or web beacons) to measure advertising effectiveness. Any information that these third parties collect via cookies and action tags is completely anonymous.
What are cookies? Why do we use them?
How do we protect the information we collect?
We offer secure web pages to collect certain kinds of user information, and when that information needs to be stored, it is kept in a secure encrypted database format. We follow reasonable technical and management practices to help protect the confidentiality, security and integrity of data stored on our system. While no computer system is completely secure, we believe the measures implemented through our web site processes reduce the likelihood of security problems to a level appropriate. The servers for the Dkelan.com site use Secure Sockets Layer (SSL), an encryption technology that works with Netscape Navigator, Microsoft Internet Explorer, and AOL’s browser, so that only Dkelan.com can read a customer’s personal information when it is being transmitted over the Internet.
Fair Credit Billing Act:
“We guarantee that every online transaction you make will be safe. This means you pay nothing if unauthorized charges are made to your card as a result of shopping at our online store. Under the Fair Credit Billing Act, your bank cannot hold you liable for more than $50.00 of fraudulent charges. If your bank does hold you liable for any of this $50.00, We will cover the entire liability for you, up to the full $50.00. We will only cover this liability if the unauthorized use of your credit card resulted through no fault of your own from purchases made while using the secure server. In the event of unauthorized use of your credit card, you must notify your credit card provider in accordance with its reporting rules and procedures.”
How long do we keep user information?
We generally keep user data on our server or in our archives for as long as we reasonably need it. We may alter this practice according to changing requirements. For example, we may delete some data if needed to free up storage space. We may keep other data for longer periods if the law requires it. In addition, information posted in a public forum could stay in the public domain indefinitely.
Your consent to this policy
If you have a privacy question
If you need to contact an DK ELAN representative for any questions regarding privacy or security, please utilize our Contact Us form or call 1.847.272.5007 M-F 10 am – 7 pm CST to reach a Customer Service Representative.